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Baker & Taylor Unveils New Corporate Brand and Website
Baker & Taylor, Inc.( 05/29/2009 )

New Look Reflects Strategic Focus on Integrated Physical & Digital Media Distribution

CHARLOTTE, N.C. - May 29, 2009 - Baker & Taylor, Inc., the world's largest distributor of physical and digital books and entertainment products, today unveiled its new corporate logo and tagline, along with a redesigned corporate website, www.baker-taylor.com.

"This is truly a new era for Baker & Taylor," said Tom Morgan, CEO of Baker & Taylor. "We are making bold strides in becoming the premier provider of bundled physical and digital media services. This new image conveys our strategic direction. We aim to be our suppliers' and customers' single, trusted source in this fast-changing digital age."

Baker & Taylor's new four-color logo is made up of four three-dimensional columns that can be seen as books on a shelf, data channels, or any blocks of creative content. The tagline "the future delivered" signifies that Baker & Taylor's integrated physical and digital media distribution will deliver success for its suppliers and customers worldwide.

"There's rich thinking behind those four columns, too," said Kimberly Kuo, Executive Vice President of Marketing. "They point upward, suggesting energy and success in the digital age. The four pillars represent the Greek foundations of wisdom, knowledge, philosophy and learning. They are also a reflection of Greek theater, which connect story, meaning, entertainment and culture. That's the perfect image for a company whose people are passionate about books, movies and music."

The corporate website www.baker-taylor.com has a whole new look and feel. It now reflects the company's vast array of products and services and its specific expertise and commitment to digital media distribution. The new site has a more modern look and is easier to navigate - whether you are a customer, supplier or visitor. Other highlights: fresh information, graphics and a "Live Chat" feature for customer service. Many more enhancements are planned for the summer, so stay tuned.

Media Contact:

Amy Baldwin
Baker & Taylor, Inc.
704.998.3136
amy.baldwin@btol.com
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