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Baker & Taylor Working Harder for Indie Booksellers
Baker & Taylor, Inc( 05/26/2010 )

Baker & Taylor Working Harder for Indie Booksellers


-Full-service distributor combines power of e-commerce solution, TheRetailerPlace.com, with Marketing On Demand-

 

NEW YORK - May 26, 2010 - Baker & Taylor Inc., the world's largest distributor of physical and digital books and entertainment products has never been more committed to independent bookstores. To better serve their needs, the company has combined its powerful and popular e-commerce solution, theRetailerPlace.com, with its Marketing On Demand program.

With Marketing On Demand, Baker & Taylor provides retailers with everything they need to market titles - customized point-of-purchase materials, branded e-mail templates, customer purchase incentives and more. Baker & Taylor representatives also work with retailers to craft customized marketing plans. And, Marketing On Demand is free.

Along with TheRetailerPlace.com, Baker & Taylor's 24/7 e-commerce solution for retailers, Marketing On Demand allows indie booksellers to focus on what they do best - handsell books to book lovers.

"We're very excited about our new marketing tools and look forward to serving as the adjunct marketing department for even more indie booksellers," said Steve Harkins, Vice President of Independents for Baker & Taylor, who is meeting indie retailers at BookExpo America.

For more about Baker & Taylor's programs, including TheRetailerPlace.com and Marketing On Demand, please visit the company at booth #3223.

 

About Baker & Taylor

Baker & Taylor, Inc. (www.baker-taylor.com)is a global information and entertainment services company that offers print and digital books and entertainment products along with value-added services to libraries, educational institutions and retailers. Based in Charlotte, N.C., the company has been in existence for more than 180 years, developing long-term relationships with major suppliers, including book publishers, movie studios and music labels. Baker & Taylor maintains one of the largest combined in-stock book, video and music inventories in the United States, and services the broadest customer base in the industry. Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan Inc., a leading private equity investment firm.

Media Contacts:

Baker & Taylor
Amy Baldwin George, Communications Manager
704-998-3136
amy.baldwin@baker-taylor.com

 

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