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Baker & Taylor Partners with NPR
Baker & Taylor, Inc( 05/26/2010 )

 

NEW YORK - May 26, 2010 - Baker & Taylor Inc., the world's largest distributor of physical and digital books and entertainment products, has a solution for independent booksellers looking to carry - and sell - music merchandise. Through a collaboration with NPR, Baker & Taylor offers a branded merchandise program, NPR: Discover songs.

"It's a perfect fit when you consider that many of the people who shop at independent bookstores also listen to NPR. Basically, you combine Baker & Taylor's unparalleled service and inventory with NPR's incredible name brand, and indie retailers get music merchandise that matches their customers' tastes," said Steve Harkins, Vice President, Independents for Baker & Taylor, who is meeting with indie booksellers at BookExpo America.

NPR: Discover Songs is a shipment program in which booksellers receive 24 CDs - six unique titles - every six weeks. Retailers also get merchandise display signs promoting individual CDs and a free counter display unit when they sign up for one year. Plus, there's 100 percent returns privilege - so no risk.

For more about Baker & Taylor's programs, please visit the company at Booth #3223.

About Baker & Taylor

Baker & Taylor, Inc. (www.baker-taylor.com) is a global information and entertainment services company that offers print and digital books and entertainment products along with value-added services to libraries, educational institutions and retailers. Based in Charlotte, N.C., the company has been in existence for more than 180 years, developing long-term relationships with major suppliers, including book publishers, movie studios and music labels. Baker & Taylor maintains one of the largest combined in-stock book, video and music inventories in the United States, and services the broadest customer base in the industry. Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan Inc., a leading private equity investment firm.

 

Media Contacts:

Baker & Taylor
Amy Baldwin George, Communications Manager
704-998-3136
amy.baldwin@baker-taylor.com

 

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