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Baker & Taylor Publishing Group's Portable Press Produces Uncle John's Bathroom Reader iPhone Application
( 11/23/2010 )

Baker & Taylor Publishing Group's Portable Press Produces Uncle John's Bathroom Reader iPhone Application
- App for popular trivia series features daily facts, weekly articles, squeezable ducky and more -

SAN DIEGO - Nov. 23, 2010 - Baker & Taylor Publishing Group, a division of Baker & Taylor Inc., is thrilled to announce that its Portable Press imprint has produced an iPhone application for its popular and long-running trivia series, Uncle John's Bathroom Reader. The app - both fun and information-laden - is available for purchase for $1.99 in Apple's iTunes store.

"Our Uncle John's Bathroom Reader iPhone app is a natural extension of this engaging, funny and smart line of books," said Sydney Stanley, Executive Vice President of Baker & Taylor Publishing Group, based in San Diego. "Given that our die-hard fans consume and share trivia wherever they are, 24/7, creating this app was simply a no-brainer."

The Uncle John's iPhone app brings to life much of what fans love about the books. There are daily facts, which are similar to the famous "running feet" in the books. Weekly articles span bizarre and amazing stories from pop culture, history, science, humor and more. Fans can also read Uncle John's blog posts directly from the app and squeeze the iconic ducky for a surprising sound.

"For years we've wanted to offer a moving version of our books - something people could take with them to read wherever they go. We are extremely happy that our iPhone app will be satisfying our fans' need for great bathroom reading anytime, anywhere," said Gordon Javna, Publisher and Editor-in-Chief of Portable Press.

Become a fan of Uncle John's Bathroom Reader on Facebook and follow on Twitter, @bathroom_reader.

About Baker & Taylor

Baker & Taylor Inc. (www.baker-taylor.com) is the world's largest distributor of books, digital content and entertainment products. The company leverages its unsurpassed worldwide distribution network to deliver rich content in multiple formats, anytime and anywhere. Baker & Taylor offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries and retailers worldwide. Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Baker & Taylor is proud to power Blio (blioreader.com), the world's most flexible, engaging and revolutionary e-reading application. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm.

Baker & Taylor and the Baker & Taylor logo are trademarks of Baker & Taylor Inc. Blio is a trademark of K-NFB Reading Technology, Inc. Other company and product names mentioned for identification purposes may be trademarks of their respective owners.


About Portable Press

Portable Press is an imprint of Baker & Taylor Publishing Group, a division of Baker & Taylor Inc. For more than 20 years, Portable Press and The Bathroom Readers Institute (www.bathroomreader.com) has squeezed out the competition with the Uncle John's Bathroom Reader® series to become the longest-running, most successful and bestselling bathroom reader book series in the country. With more than 10 million copies in print, you can trust Uncle John to bring you the best in pop culture, forgotten history, strange lawsuits, origins of everyday things, weird news and more.

For more about the San Diego-based Baker & Taylor Publishing group and its three imprints, please visit www.baker-taylorpublishing.com. For more about Uncle John's Bathroom Reader or to check out its online store, go to bathroomreader.com.

Media Contact:
Baker & Taylor
Amy Baldwin George
amy.baldwin@baker-taylor.com
704-998-3136

 

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