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Baker & Taylor Launches All-In-One Axis 360 Mobile App
Baker & Taylor( 09/09/2015 )

Baker & Taylor Launches All-In-One Axis 360 Mobile App
—Intuitive design gives users instant access to all digital content via a single app —

CHARLOTTE, N.C., September 8, 2015 —Baker & Taylor, the premier worldwide distributor of digital and print books and entertainment products, announced today the launch of its all-in-one Axis 360 mobile app, now available for download. The Axis 360 app provides Apple and Android mobile users the ability to discover, download and read ebooks or listen to digital audiobooks, within a single application.

“We set out to create a next-generation experience that truly delivers simplicity, providing users with the functionality they need to discover and enjoy digital content instantly, no matter where they are, in three steps or less,” said Amandeep Kochar, EVP Software Products & Services of Baker & Taylor. “We are on a journey of continuous innovation. To create the optimal and seamless app we aspired for, the process could not be rushed. Baker & Taylor is excited and proud of the end result — an all-encompassing design that’s intuitive, efficient and accessible to deliver an enjoyable reading/listening experience.” 

Axis 360 app users can enjoy increased functionality and ease-of-use, with one-stop access to digital content from their library. The new app provides single sign on, eliminating the need for Adobe IDs, additional apps and credentials. Users link to their home library, search or browse their favorite topics and enjoy reading or listening within the Axis 360 app. Axis 360 also presents recommendations from the library’s collection, based on the user’s selection.

Users no longer need to have Acoustik, Blio or axisReader apps to experience digital audiobooks or ebooks, as all titles open directly in the new Axis 360 application. Users also have access to their bookshelf of borrowed material – “My Stuff” – seamlessly from all their devices – desktop, tablets and smartphones.

Axis 360 is Baker & Taylor's digital media service that provides libraries and schools with a state-of-the-art and visually engaging system for circulating digital books and audiobooks. Library patrons and students are able to download the free app in iTunes and Google Play. To find out if your local library or school participates, please visit http://axis360.site.baker-taylor.com/FindALibrary.aspx.

About Baker & Taylor
Baker & Taylor, LLC is the premier worldwide distributor of books, digital content and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries, schools and retailers worldwide. Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm. For more information, please visit www.baker-taylor.com. Baker & Taylor, Axis 360, Acoustik and all related logos are trademarks of Baker & Taylor, LLC. iTunes and all related logos are trademarks of Apple Inc. or its affiliates. Google Play and all related logos are trademarks of Google Inc. or its affiliates. Other company and product names mentioned for identification purposes may be trademarks of their respective owners.

Media Contact
Jenny Johnson
Baker & Taylor Contact:
704-998-3190
Jenny.Johnson@baker-taylor.com

Amanda K. DeWeese, APR
Carolina PR
704-998-3190
adeweese@carolinapr.com


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